Field Notes

Writing

Field notes on making ad creative with AI: the production decisions, failed passes, quality checks, and systems behind the work.

Jul 25, 2026 5 min read Plain-English AI AI agents for non-engineers: what they do when nobody is watching A plain-English explanation of AI agents for founders and operators: what an agent actually is, how it differs from a chatbot or an automation, where agents earn their keep, and where they are the wrong tool.
Jul 6, 2026 5 min read Plain-English AI RAG for non-engineers: what it is and where it actually helps A plain-English explanation of retrieval-augmented generation for founders and operators: what RAG is, where it earns its keep, where it is overkill, and what it will not fix.
Jun 6, 2026 4 min read Building with AI How I build AI systems that run without me What it actually means to build a system that runs without you, why a father builds that way, and the one I built years before any of the rest of it.