Why I'm Building the Product I Already Use

Most entrepreneurs build products they think other people want. I’m doing the opposite. I’m building the exact system I already use every day.

Right now, I’m deep into developing Revenue OS. The infrastructure, workflows, presentation layers, script writing, deliverables. All of it. But here’s the thing that makes this different from every other product I’ve considered building: I’m not guessing what agencies need. I know, because I am one.

The Upwork Wake-Up Call

This realization hit me after struggling with Upwork for months. Despite years of experience running Facebook ads and building automations for agencies, my new freelancer profile made me look like a complete beginner. The platform couldn’t see past the lack of reviews and fresh account status. Experienced or not, I was starting from zero in their system.

That’s when something shifted. Instead of fighting an uphill battle to prove my worth on someone else’s platform, why not package what I was already doing successfully? Revenue OS isn’t some theoretical solution I dreamed up in a brainstorming session. It’s the exact system I use to run my business, refined over months of real-world testing.

Never Guessing About Product-Market Fit

There’s something powerful about building what you already need. First, you’re never guessing about product-market fit. Every feature exists because you’ve felt the pain of not having it. Every workflow has been battle-tested in actual client situations. When I tell agencies that Revenue OS can streamline their client acquisition and delivery, I’m not making promises based on market research. I’m sharing what it’s done for my own business.

The upgrade cycle becomes natural too. Since I’m using this system daily, I’m constantly finding ways to make it better, more reliable, more powerful. Those improvements aren’t driven by feature requests from a distant user base. They’re driven by my own need to solve real problems as they come up. Every enhancement makes my business stronger, which means the product gets stronger too.

Where Most People Get Productization Wrong

But here’s where most people get productization wrong. They focus on backend automation, tools that save time or cut subscription costs. Sure, that’s nice, but business owners don’t really see those savings in their profit numbers. Time saved on admin tasks doesn’t directly translate to revenue growth that keeps them awake at night with excitement instead of worry.

Revenue OS focuses on the front end instead. Top of funnel optimization. Better client acquisition. Improved response rates. Streamlined customer journeys that actually convert. When you help agencies get more clients and close more deals, the ROI becomes impossible to ignore. They can see exactly how much additional revenue the system is generating.

Why Building What You Use Actually Works

This is why building what you already use works so well. I know which parts of the customer journey matter most because I’ve optimized my own. I understand where agencies typically lose prospects because I’ve lost them too. Every automation and workflow exists because it solved a specific problem that was costing me money or clients.

The authenticity factor matters more than I expected. When I demonstrate Revenue OS to potential clients, I’m not running them through some polished demo environment. I’m showing them the actual system that powers my business. They can see real data, real results, real workflows that are actively running. There’s no disconnect between what I’m selling and what I’m using.

Skin in the Game

Most importantly, I genuinely believe in what I’m building because I stake my own business on it every day. If Revenue OS stops working, my business stops working. That’s a level of commitment to quality and reliability that you can’t fake.

Building what you already need isn’t just a product strategy. It’s a way to ensure that everything you create has real value, because you’re the first person who has to live with it. And if it makes your life significantly better, chances are it’ll do the same for others facing similar challenges.

Sometimes the best market research is looking at your own problems and realizing other people probably have them too.