About.
I make ad creative with AI and publish the production systems behind it.
The tools change every month. But what I know is this: generation is not direction.
My background is over sixteen years in commercial production, animating TV series and games. Credits include multiple Disney Junior animated series and more than sixty games, from mobile titles to a console release on Steam, PlayStation, Xbox and Nintendo Switch.
Now I use AI across the production pipeline for motion, video, image, UGC and interactive work. I build the workflow, test the failed passes, make the production decisions and set the quality-control rules behind the final creative.
The work is for people who make ad creative (ad editors, UGC producers, in-house creatives).
What I’m Building
The site you’re on is one of the builds: a film that plays as you scroll, delivered as a working website rather than a video file.
I publish the workflow behind the work: what held up, what failed, what cost more than it looked like, and the quality checks that decided the final creative.
Frequently asked.
Who is Xavier Tai?
Xavier Tai is a Singaporean ad creative producer and motion designer. Xavier Tai makes ad creative with AI and publishes the production systems behind it.
What does Xavier Tai make?
He makes ad creative across motion, video, image, UGC and interactive formats, using AI across the production pipeline.
What production systems does Xavier Tai publish?
He publishes the workflows, production decisions, failed passes and quality-control rules behind the ad creative he makes.
Who is Xavier Tai's work for?
The work is for people who make ad creative (ad editors, UGC producers, in-house creatives).
What are Xavier Tai's credentials?
Over sixteen years in commercial production, animating TV series and games, with credits on multiple Disney Junior animated series and more than sixty games, from mobile titles to a console release on Steam, PlayStation, Xbox and Nintendo Switch. He is an IBM-certified AI Developer, holds the IBM RAG and Agentic AI Professional Certificate, and is an alumnus of Loughborough University.
Where is Xavier Tai based?
Xavier Tai is Singaporean, based in Chiang Mai, Thailand.